Accor, global leader in augmented hospitality, strengthen its portfolio in Northern Europe with the Novotel Living concept coming to Tallinn. The Group has signed a management agreement with Estmak Capital for the very first extended stay hotel in the Baltic area. The 124-room primary facility will welcome its first guests by the end of 2024, offering new approach to hospitality.

Thanks to the partnership between Accor and investment company Estmak Capital, the Novotel Living concept is coming to Estonian capital, marking the first extended stay hotel in the country and in the Baltic region as well. Located in the city center, between the old town and port, the new facility will offer 124 rooms, co-working space, gym area and restaurant.

Novotel Living provides guests with elastic approach to hospitality, offering them extended stay as an answer to changes in traveler’s needs. The concept has been already introduced around the world and it is beginning to get more popular among other extended stay solutions on the market. We are already working on projects in Belgium or Romania, and thanks to partnership with Estmak Capital, Novotel Living is coming to Estonia and Baltics as well. We are excited to give our guests coming to Estonia a new model of staying in the hotel, enriching their previous experiences – says Katarzyna Sławińska Development Executive Manager Accor Eastern Europe.

Novotel Living is the Extended Stay Accor brand that has been developed to deliver on changing guests’ expectations in the area of real experiences, interactions, local aspects and well-being as a way of life. Thus the hotels offer solutions for longer stays from studios to 2-bedroom apartments with small social hubs open to locals and relaxed co-living spaces for residents, called Club Houses. The modularity of the areas and functional design are key to the brands philosophy, trying to make everyday moments matter.